Provident Landing Page Redesign: Modernizing for Better Engagement
Provident, a New York-based company specializing in helping businesses switch to LED lighting, needed a fresh and modern redesign of their landing page. The original design was outdated, unaligned, and featured poor typography, which detracted from the company’s message. I completely overhauled the design to provide a sleek, modern interface that better communicates Provident’s expertise and services in energy-saving lighting solutions.
Vision and Innovation
The goal for Provident’s landing page redesign was to create a clean and modern layout that effectively communicates the company’s core services, including project rebates, incentives, wholesale pricing, and expert installation for LED lighting. The new design features a well-aligned structure, easy-to-read fonts, and a professional aesthetic, making it much easier for visitors to engage with the content.
Example: I incorporated a responsive design that ensures the page looks great on all devices, allowing users to easily navigate and contact the company regardless of the platform they use.
Identifying Unique Challenges
The main challenges were addressing the disorganized layout and poor font choices in the original design. The previous landing page did not align well, making the content hard to follow and undermining the company's credibility. My redesign focused on creating a balanced layout with improved typography that reflects Provident’s professional approach.
Example: By selecting a modern, clean font and aligning the elements properly, I ensured that the content is now both visually appealing and easy to read.
Resolving Complex Problems
One of the most significant issues was the overall poor user experience caused by the disjointed layout and bad typography. The solution was to develop a modern, user-friendly landing page with improved alignment, a cohesive structure, and a clean design that guides users through Provident’s offerings smoothly.
Example: The call-to-action buttons were strategically placed to increase engagement, helping potential clients easily get in touch with Provident for their LED lighting needs.
User-Centric Design
The new design emphasizes user experience, with clear navigation and improved readability. The page’s clean structure allows users to quickly find information about Provident’s services, while the optimized layout ensures a seamless experience across devices.
Meeting User Needs
The redesign meets the needs of Provident’s target audience by presenting information in a concise, accessible manner. With a modernized design, the landing page now effectively communicates Provident’s value propositions, helping the company attract more potential clients interested in energy-efficient lighting solutions.
Outcome The redesigned landing page is a significant improvement over the original, offering a modern, visually appealing interface that aligns with Provident’s professional services. The enhanced user experience helps drive more engagement, ensuring that visitors can quickly understand the company’s offerings and take action.
